The companys governance is through the companys

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traditional trade. The company's governance is through the company's dealer and operated by the company's own selling vehicles. Comp aUiQg ZiWh iWV maiQ cRmSeWiWRUV, Zhich aUe TiScR, OSP aQd Malee, SaSSe¶V logistics are still not as competitive as Tipco already has their own logistic company to do the logistics. However, it is not a bad thing for Sappe to consider building their own retail channel, so that Sappe can operate their business at a lower long-run shipping cost. Human Resources Wages for the board of directors that started in 2018 annual report was 55.71 million Thai Baht for 6 directors which includes all wages and any benefit that as employees should receive. While the wages of employees in total amount was 344.15 million Thai Baht for total number of employees was 577. Most of the benefits that employees will receive are wages, overtime payment, social security, provident fund, life insurances, accident insurance, health insurance and lastly scholarship for the child of employees. For the WUaiQiQg V\VWem, cRmSaQieV haYe Whe SRlic\ Rf deYelRSiQg bRaUd Rf diUecWRUV aQd emSlR\ee¶V abiliW\ WheUefRUe the company concentrates on Career Development. In 2018, companies have organized training programs that develop on Business Acumen, Communication, Leadership and Succession plans. These will have a long term effect on both employee experiences productivity of the company. Corporate Key Success Factors The key success of SAPPE is being an innovative company and the speed of entering a new market (first mover advantage). SAPPE has a strong R&D to react and develop new products for new customer demand
P a g e | 25 MALEE TIPCO OSP ICHI Source : market.sec.or.th for functional drinks in the concept Rf ³IQQRYaWe WR GURZ, IQQRYaWe WR WiQ´. BecaXVe Rf Whe fiUVW mRYeU advantage, SAPPE is the pioneer in the healthy and functional drinks both domestically and internationally. The product of SAPPE is an innovative product making it hard to imitate and giving an opportunity for SAPPE to expand its sale to international market and become a global brand. Current Strategies Sappe is focusing on reducing its operating cost by investing more on R&D. It is a complex procedure that requires massive amounts of aQal\ViV aQd ZRUkV WR UedXce Whe ZhRle UaQge Rf SURdXcWV iQ cRmSaQ\¶V portfolio. Sappe is intensively controlling the quality of the products at the high level while finding out the ways to reduce the cost. The differentiation between Sappe from its competitors because of its creative and iQQRYaWiYe SURdXcW WhaW caQ fXlfil Whe cXVWRmeU QeedV. SaSSe¶V fXQcWiRQal dUiQk iV NR.1 iQ maUkeW VhaUe YalXe in the women segment. Sappe is focusing on introducing the new innovative beauti line while improving the quality of product , UeVeaUch, maQXfacWXUiQg, lRgiVWicV, aQd add YalXe WR Whe bUaQdV XQdeU cRmSaQ\¶V portfolio. Competitors such as Malee and Tipco are focusing on healthy fruit juice and their priority is VlighWl\ diffeUeQW ZiWh SaSSe¶V fRcXVed beaXWi dUiQk SURd ucts. However, the competition exists not only in

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