This helps them determine what is the next course of

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Bread’s CEO, Ron Shaich, part. This helps them determine what is the next course of action to boost the business’s profit, customer base, better ingredients, and so many other factors that truly affect the Panera Bread in a positive or negative way. What do I think is contained in Panera Bread’s SWOT analysis chart? For their strengths: strong brand name, known as the pioneer in the bakery, good healthy menu, strong customer loyalty, good prices, and warm, ambiance environment. Weaknesses: brand presence (need to work on their presence and become a franchise staple like Starbucks and others), due to the restricted criteria; hard to open new franchises, not on a global scale yet, and earns lesser revenue than other competitors. Opportunities: further market expansion will help their growth, getting into the international market to grow customer bases, demands for organic products can boost the company’s revenue, and drive-thru option can help the company immensely for the customer’s “on-the-go” mentality. Threats: high market competition, bad weather preventing fresh dough being delivered, lack of vegetarian food menu for the vegetarian/vegan customers, and an increase in minimum wage for the employees as it can impact the profitability. Panera Bread is a solid company with a solid menu and great prices. I have watched Panera Bread grow since their early days, and I have enjoyed their foods thoroughly. I honestly do believe they are here to stay for a long time like many other franchise superstars such as McDonald’s, Wendy’s, and many others. They might even supersede them! With their freshest and highest quality of organic foods, they might just be able to succeed at superseding the companies with poor food quality.
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WEEK 3 ASSIGNMENT 4 References First national restaurant company to offer clean bacon without artificial additives, from pigs raised without antibiotics or gestation crates. (2016, Sep 21). Targeted News Service Retrieved from Panera Bread. (2018). Food Promise. Retrieved from - beliefs/food-promise.html
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  • Fall '16
  • Lorin Leone

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