BUSINESS
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Be to focus on generating double revenue in the next

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be “to focus on generating double revenue in the next two years and improve employees’ productivity across the board.” One way of achieving this is to invest more on the online platform and ensure that it reaches as many readers as possible. Reaching the double revenue
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BUSINESS GOALS’ FRAMEWORK 3 mark may mean that the company will source for other companies to advertise on this new platform (Truong & Simmons, 2010). Engagement in social networks will be increased to create awareness on the new product and get more people to subscribe. Thirdly, to achieve the two goals mentioned, another goal should be “to support a highly motivated, efficient and productive staff.” Since, the financial status of the company cannot attain the employee motivation needed, there will be need to downsize the company until when the revenues can sustain expansion. This can be hard for the employees being laid off. Therefore, during the termination process, employees will be accorded utmost respect, humane treatment and compassion (Wood & Karau, 2009). For the retained employees, they will have shown some level of passion, talent and creativity in what they do. As they work towards the success of the company, the management will use the chances they get to recognize their achievements (Bratton, 2013).
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BUSINESS GOALS’ FRAMEWORK 4 References Bratton, D. (2013). Federal employee motivation during government downsizing: A literature review. Australian Journal of Business and Management Research , 3 (1), 1. London, M., & Mone, E. M. (2012). Leadership for Today and the Future . Bridgepoint Education. Truong, Y., & Simmons, G. (2010). Perceived intrusiveness in digital advertising: strategic marketing implications. Journal of Strategic Marketing , 18 (3), 239-256. Weske, M. (2012). Business process management architectures. In Business Process Management (pp. 333-371). Springer, Berlin, Heidelberg. Wood, M. S., & Karau, S. J. (2009). Preserving employee dignity during the termination interview: An empirical examination. Journal of business ethics , 86 (4), 519-534.
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  • Spring '17
  • Antony Okumu
  • Management, Los Angeles Tribune Newspaper

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