Details on how AI has impacted their organisations is provided for better interpretationand understanding of the complexity of the problem being investigated. Additionally,logical and statistical approaches such as historical analysis were used to determine thetrend of AI and its application on different industries since its development(Datamation.com). Quantitative methods were also used to systematically determine thetrends of AI and its application. How AI has been applied by different companies wasdetermined through quantitative approaches. The data was obtained by manipulatingpre-existing statistical data using computational techniques using tools such asMicrosoft Excel. The output was generalized to explain how AI has been used bydifferent companies since its development, its contribution to technology improvements,its impacts as well as its effectiveness. The results are portrayed in a descriptive formatto explain the findings of what was explored(Lee, 1990).3.4 Data Sources and GenerationThe research relies on secondary sources such as scientific publications, specializedbulletins, periodicals, journals, magazines and other internet sources like companies’websites which were considered as reliable sources. These sources would containpublished information on AI and how it has been applied for best practice management18
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across different fields, including in the medical, finance, public relations and engineeringindustries. Each of these selected industries applies AI differently to perform differentoperations for faster and more accurate results. For instance, how AI applied in themedical field is different from how it has been applied in the engineering field. However, the end goal is to improve efficiency and make work easier and faster. Datawas generated by evaluating different peer-reviewed journals that have publishedpapers on AI and its application across medical, finance, public relations andengineering disciplines. These papers also provided recent trends in AI development.Websites of the targeted companies that have been using AI technology in operationswere also provided information on how they have applied AI, its effectiveness and alsosome of its impacts. Trends as to when a chosen company incorporated AI in theiractivities were also generated from their company. This was used to explain acompany’s past and current experience with AI. The future of AI could also bedetermined by providing threats and opportunities in different fields chosen for thepurpose of this study.3.5 Literature Review and Secondary DataThe literature review in chapter 2 was used to serve as an introduction to research onAI. This involved reviewing relevant work that has been done on AI with regards to itsdevelopment and application. The discussion of AI research spans from several fieldsincluding transportation, pharmacy, nursing, sales and marketing, among others.
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