4 LONG TERM ORIENTATION This dimension describes how every society must

4 long term orientation this dimension describes how

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wanting to be the best (Masculine) or liking what you do (Feminine). 4. LONG TERM ORIENTATION - This dimension describes how every society must maintain some links with its own past while dealing with the challenges of the present and future, and societies prioritize these two existential goals differently. 5. INDULGENCE - One challenge that confronts humanity, now and in the past, is the degree to which small children are socialized. Without socialization we do not become “human”. This dimension is defined as the extent to which people try to control their desires and impulses, based on the way they were raised. Relatively weak control is called “Indulgence” and relatively strong control is called “Restraint”. Cultures can, therefore, be described as Indulgent or Restrained. 6. UNCERTAINTY AVOIDANCE - The dimension Uncertainty Avoidance has to do with the way that a society deals with the fact that the future can never be known: should we try to control the future or just let it happen? This ambiguity brings with it anxiety and different cultures have learnt to deal with this anxiety in different ways. The extent to which the members of a culture feel threatened by ambiguous or unknown situations and have created beliefs and institutions that try to avoid these is reflected in the score on Uncertainty Avoidance. Using the United States as a basis for comparison, evaluate each country's similarities and differences relative to the franchise business deployment . Don’t
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just post the scores from the graph. What I am looking for is an evaluation of how those difference or similarities would impact the coffee franchise project. For example, a ll three countries show a strong tendency towards the dimension of masculinity. This indicates the culture in these countries drives towards success and to be the best. When discussing the franchise project with the team, one focus can be on how our franchise plan will allow them to be one of the best in the business. o U.S. similarities with Mexico and China = Masculinity o U.S. Similarities with Mexico = Long Term Orientation o U.S. differences with Mexico and China = Power Distance, Individualism, Uncertainty Avoidance, and Indulgence. Discuss the implications for your initial communications within each country. For example, what is the impact of collectivism relative to individualism regarding management communication? The answer could include something like- China and Mexico are both collectivism cultures. These countries place a high value on relationships and building trust. Prior to the formal negotiations, it would be beneficial to have informal meetings to get to know the parties involved. The U.S. team or at least the team lead should visit the countries to get to know the cultures and cities the franchise would open in. Mexican Society & Culture Hierarchical Society Mexican society and business are highly stratified and vertically structured.
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  • Fall '17
  • Sisay Teketele
  •  Explain Hofstede’s cultural dimensions

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