Refer to lucent technologies lucent technologies

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126. Refer to Lucent Technologies. Lucent Technologies sells: a. consumer products b. business products c. supplies d. consumer and business products e. installations ANS: B Based on the intended use of the product, the market is a business market. PTS: 1 REF: 99 OBJ: 07-1 TOP: AACSB Reflective Thinking | TB&E Model Product NAR: Lucent Technologies 127. Refer to Lucent Technologies. Lucent Technologies depends on AT&T but also has found it necessary to form cooperative partnerships with other technology, telecommunications, and software firms. Lu- cent has found it necessary to form: PTS: 1 REF: 103 OBJ: 07-3 TOP: AACSB Reflective Thinking | TB&E Model Strategy NAR: Lucent Technologies 128. Refer to Lucent Technologies. First National Bank of Chicago, one of AT&T's customers, claims the new network helped the bank win a huge contract from the U.S. Treasury. For classification purposes, First National Bank would be which type of customer?
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129. Refer to Lucent Technologies. Consumers utilizing the First National Bank of Chicago to purchase U.S. Treasury bonds will affect the demand for and use of the AT&T network computer system capab- ilities. This is called: PTS: 1 REF: 106-107 OBJ: 07-6 TOP: AACSB Reflective Thinking | TB&E Model Customer NAR: Lucent Technologies 130. Refer to Lucent Technologies. AT&T requires its customers to purchase all the necessary technology to run the network. This requires expensive machinery that will be purchased and then depreciated over time. The machinery is classified as: a. processed materials b. accessory equipment c. installations d. supplies e. component parts ANS: C Installations (major equipment) are expensive and depreciated over a long period of time. PTS: 1 REF: 108 OBJ: 07-7 TOP: AACSB Reflective Thinking | TB&E Model Product NAR: Lucent Technologies NARRBEGIN: Baseball Dirt Baseball Dirt Dirt is not dirt when it comes to baseball fields. About two-thirds of the pro baseball fields got their dirt from a dirt farm in New Jersey called Partac Peat. The company markets a secret mix for the in- field (resilient), the warning track (extra crunchy), and the pitcher's mounds (firm). Mounds come in red, brown, orange, and gray colors. Roger Bossard, the White Sox head groundskeeper, scouted na- tionwide for dirt before settling on the mix provided by Partac Peat. (He uses sand under the grassy areas of the playing field.) NARREND
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