Electric appliance shops and small department stores

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electric appliance shops, and small department stores.3.Single-line (or general-line) wholesalers: These are service wholesalers whocarry a narrower line of merchandise than general merchandise wholesalers. Forexample, they might carry only food, wearing apparel, or certain types of industrial toolsor supplies. In consumer products, they serve the single- and limited-line stores. Inbusiness products, they cover a wide geographic area and offer more specialized service.4.Specialty wholesalers: These are service wholesalers who carry a very narrow range ofproducts – and offer more information and service than other service wholesalers. Aconsumer products specialty wholesaler might carry only health foods or oriental foodsinstead of a full line of groceries. Or a specialty wholesaler might carry only automotiveitems and sell exclusively to mass-merchandisers. Specialty wholesalers often know agreat deal about the final target markets in their channel. For example, AdvancedMarketing is the leading wholesale supplier of books to membership warehouse clubs.The company offers hardcover best sellers, popular paperbacks, basic reference books,
cookbooks, and travel books. Consumers in different geographic areas are interested indifferent kinds of books and that affects what books will sell in a particular store.5.Cash-and-carry wholesalers:These wholesalers operate like service wholesalers –except that the customer must pay cash. Some retailers, such as small auto repair shops,are too small to be served profitably by a service wholesaler. So service wholesalers set aminimum charge – or just refuse to grant credit to a small business that may have troublepaying its bills. Or the wholesaler may set up a cash-and-carry department to supply the

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Term
Spring
Professor
fsw
Tags
Marketing, Essay, Assignment, Exam Material, Wholesale, merchant wholesalers, Wholesalers

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