Differentiation means that the marketing mix is

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and bringing a better customer relationship with our company. Differentiation means that the marketing mix is distinct from and better than what is available from a competitor. Positioning refers to how customers think about proposed or present brands in a market. The best way to show that your product is better is to explain why, with truth and specs from our products. Giving the customer reasons why they should choose you over the others and how your product is different, special, worth the money or unique. Giving them reasons to why their product is on the up and up and has the better quality and satisfaction. By having the product in the simulation needed to be re-amped and get a new image for the new and potential buyers or customers. It was something that most likely needed to be done. I would have expected that the more you tweak a situation in the market; you expect results, whether they are good or bad. After adding my spin to the simulation, a few times actually, it was safe to say that this company is not going to do to well, in my opinion. The product was not producing the way I
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thought it would against the competitors. Maybe next time I would focus on the current situation the company is in, rather than try to add another expense to the company . T he product life cycle is a like a guide line for putting any product into the market and planning for its success. This is how companies compare their product with others and can get a good idea on how long their product will last in the market and perform against other products.
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