Which type of store is small and offers limited

This preview shows page 26 - 31 out of 86 pages.

106. Which type of store is small and offers limited merchandise assortment at very low prices? A. Extreme value retailers B. Specialty stores C. Outlet stores D. Limited assortment supermarkets E. Convenience stores 107. Which of the following can collect data on how consumers navigate through a website, monitoring
Image of page 26

Subscribe to view the full document.

the pages customers look at? 108. Which of the following strategies is designed to place products in as many outlets as possible? Essay Questions 109.When writing news stories, journalists are taught to answer the questions of who, what, when, where, and why. How is the job of retailers similar to that of journalists? 110.How has the relationship between manufacturers and retailers changed?
Image of page 27
111. Brandon has developed a line of clothing accessories and has lined up the production and financing. Next, he is preparing to reach out to the ultimate customer. He has spoken to several stores that have agreed to carry these products, and he has narrowed his options to specialty and department stores. What factors must Brandon now address? 112.How can size of a company affect the choice of marketing channels? 113.Name three kinds of food retailers and five kind of general merchandise retailers. 114.Conventional supermarkets still sell a majority of food merchandise, but they are under substantial competitive pressures. Who are the emerging competitors and what can they offer customers that conventional supermarkets do not? 115.Convenience stores are said to be the modern version of the mom-and-pop grocery or general stores. Those mom-and-pop stores are no longer around in most areas. If convenience stores want to thrive, what must they do to provide value to customers?
Image of page 28

Subscribe to view the full document.

116.What are the three tiers of department stores, and what determines what tier the store is in? 117.If you were a marketer who wanted to sell your product to very specific segments, what kind of general merchandise retailer would you select? Why would this be an advantage? 118.What could drive the sales growth of drugstores, and what competitive pressures could limit growth in sales and profits? 119.Describe an extreme value retailer. Where are they often found?
Image of page 29
120.From the consumer's perspective, what is the major drawback associated with off-price retailers? 121.Belinda is opening an upscale outdoor cooking equipment store. No other store in her market area carries similar items. Belinda is counting on her product line differentiation to distinguish her business from the competition. What problem might Belinda encounter? 122.Belinda is opening an upscale outdoor cooking equipment store. If she wants to differentiate her store from competitors based on product offerings, what will she likely need to do?
Image of page 30

Subscribe to view the full document.

Image of page 31
You've reached the end of this preview.
  • Fall '12
  • Chris
  • d., E., Multichannel Marketing

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern