Companies willing to attract more customers on their websites have to better

Companies willing to attract more customers on their

This preview shows page 4 - 5 out of 6 pages.

with a ranking dependent on the rating given to each website (Standberry, 2017). Companies willing to attract more customers on their websites have to better the ranking given by the SEO because the higher the website appears on a search, the more users it draws. This is not an easy task as other websites are competing for the same spots. Here are some advices to improve websites ranking on Google search engines for example: have a really fast loading website; use relevant keywords in pages titles and create backlinks to the website; register the website with Google Search Console and link it to Google MyBusiness (Singleton, 2019). All these tips also apply for mobile SEO, the only distinction being the Mobile-First User Experience (MFUE). Google states that 60% of Google searches are made on mobile devices, therefore they introduced MFUE and “notified webmasters via Google Search Console that the mobile version of their website will be first indexed and presented to users way before the desktop version” (Nacach, 2018). On the other hand, there are common mistakes webmasters do that negatively impact the website ranking in the search results. The top one is non mobile-friendliness as Google prioritizes websites that are mobile-friendly. Some other mistakes include missing and spam links, missing and slow pages and irrelevant contents. SEO services come at a cost. Price (2018) estimates the cost for a SEO company to run a local campaign at about 500 dollar a month while going national or international is no less than 5000 dollars a month. Most companies have a free or low-price starter package to help smaller companies and startups grow but it is still better “to become an expert and do it yourself “(Price, 2018). Conclusion The growth of E-commerce associated with the heavy use of mobile devices has developed a new kind of commerce: Mobile commerce or M-commerce. More and more customers make their online shopping using their mobile devices and companies have to adapt to this situation. Some will develop a more mobile-friendly website while others will have two
Image of page 4
Image of page 5

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture