Vulnerable groups hope their efforts are meaningful

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vulnerable groups Hope their efforts are meaningful gets better Want to really help people who need Appendix 5-Key details of Virgin Money Giving Year established October 2009 ( Virgin Money Giving, 2015) Owners Manager Virgin Money Jo Barnett (Virgin Money Giving, 2015) Market share About 20% (Virgin Money Giving, 2014) Sites linking in 5290 (Jordan,2015) Number of charities 8000 ( Jordan, 2015) Social media followers Twitter 22200 (increase 200%) Face book 21873 (increase 178%) Appendix 6-8M’s analysis of Virgin Money Giving Manpower Tom Shabbier and Jo Barnett and her team (Virgin Money Giving, 2015) operate Virgin Money Giving. The operation mechanism is supported by Virgin Money Machines
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DIRECT AND DIGITAL MARKETING33 The website is not engaged in the operation of production of manufacturing, and its development of its business does not need to rely on the machines. It just needs to use some network equipment, such as servers and computers etc… Marketing Make the process of donation and fundraising become much easier, more reliable and secure, so that to maximize the amount of money raised (Virgin Money Giving, 2013) Promote the organizational culture, highlighting the characteristics of free and non-profitable, emphasizing the organization’s development and the sustainability of social welfare (Virgin Money Giving, 2013). Sponsor some large events, such as London Marathon and try to form new charitable model, so as to improve brand awareness and raise money for charities (Virgin Money Giving, 2014). Using social media to promote and raise money and increase users. Market share will increase from 20% to 40% within 3 years and market budget in year I is£400000 (Virgin Money Giving , 2013) Management The chief manager of Virgin Money Giving is Jo Barnett, who is a great woman (Virgin Money Giving, 2015). She and her team have great passion and potential to make all the aspects all right. Money Over £80.5 million is raised by Virgin Money Giving for the charities in 2013, including the Gift Aid (Virgin Money Giving, 2013) Over £2.1 millions, donations were made by the customers of Virgin Money Giving during the years (Virgin Money Giving, 2013). 86.3% of the donations obtained by Gift Aid were claimed made
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DIRECT AND DIGITAL MARKETING34 through Virgin Money Giving in 2013 (Virgin Money Giving, 2013). Over £7.5 million, extra donations were made since the launch of the non-profitable model (Virgin Money Giving, 2013). Materials Since Virgin Money Giving is an online fundraising website, it does not need physical materials, and what it needs is charitable information. Methods Virgin Money Giving cooperate with Monetise Create, and they develop both Android and IOS app for users to donate or raising money (Kristy, 2014) To enhance the flow of website with the help of the customer flow of Virgin Money, and the 30% flow contributed by Virgin Money has brought 11% flow of Virgin Money Giving (Kristy, 2014). Users can donate and participate in public welfare and charitable activities through a variety of channels Free of charge, and all the costs are burden by Virgin Money, so that most of the money directly to the hands of fundraisers (Virgin Money Giving, 2015).
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  • Spring '16
  • nosmonge
  • Charitable organization, Virgin Money

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