In addition adidas has initiated attempts to reduce

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In addition, Adidas has initiated attempts to reduce color-material combinations, trained cotton farmers through the Better Cotton Fast Track Program, encouraged suppliers to become members of the Better Cotton Initiative, established partial to full traceability of more sustainable materials (apparel products), reduced energy emissions in core suppliers, and achieved a Leather Working Group (LWG) silver or above rating for leather tanneries. Implementation of green design requirements for new supplier buildings is another sustainable initiative of Adidas. Its unique GreenENERGY Fund, a global sustainability venture capital fund for energy ef fi ciency and renewable energy projects, is being used to retro fi t Reebok and Rockport stores in the United States. The Adidas Group is determined to reduce waste at their facilities. For example, canteen wastes are used for the production of bio-gas and electricity, and single-use paper cups were replaced with reusable cups made out of the materials left over from the paper production process. The company has established a Centre of Excellence in Retail and set up a Best Practice Library that allows sharing of current best practices, tools, and key performance indicators related to sustainability across the Adidas retail business. Adidas also has green teams that create awareness on sustainability, develops green ambassadors, and assists in waste collection. Adidas is committed to reducing not only the company s carbon footprint but also the information technology footprint by the use of green power management options for desktops and laptops, virtualization of servers, and data center consolidation. 2.2 Burberry Burberry, founded in the year 1856 by Thomas Burberry, has become a well-known fashion label for innovative and functional (outdoor and extreme) purposes, par- ticularly for the iconic Burberry coats and jackets in its collection ( . ). With a strong com- mitment to ethical trading, sustainability, and environmental friendliness, Burberry has become a member of the UN Global Compact and uses the compact s ten principles. The company is an active member of both the Ethical Trading Initiative and Business for Social Responsibility, achiever of the Carbon Trust Standard, and is listed on the FTSE4Good Index. Burberry is also a member of the LWG, which supports improvements in transparency in the leather industry. Burberry does not use sandblasting on any of its products, manufactured or outsourced. Even though the majority of Burberry products are manufactured in the Europe through outsourcing or near-sourcing, all of the Burberry suppliers are governed by the group s ethical trading policy, which also includes four policies on bribery and corruption, foreign contract labor, unauthorized subcontracting, and animal welfare to make the practices more ethical.
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