Phan tich cong ty - Vu Duc Long.docx

Commercial advertising services freight services 3

Info icon This preview shows pages 3–4. Sign up to view the full content.

View Full Document Right Arrow Icon
+ Commercial advertising services + Freight services 3. Which customer segment? From the essential needs of lighting and water use, the customer of the company is the whole people living in Vietnam who have enough economic conditions. Specifically, in many fields of life, lighting is necessary to use for work and the need of living. Luckily, RALACO is one of the first companies producing this kind of product, while at the time of establishing, Vietnamese people are able to buy those products so the demand is very high. - For the water mains segment: In the 1990s, there were about 2-3 Vietnamese units producing tap water, for example Rang Dong, Binh Tay. However, with the opening policy and the influx of low-end Chinese thermos, the manufacturers of thermos bottles have encountered enormous difficulties, and Rang Dong alone has been able to sustainably produce, hold and occupy market. The company has been developing steadily, continuously, steadily and effectively, reaching out to dominate the market of Vietnam thermos with the current market share of about 85% - For the market all kinds of bulbs: Despite some competitive companies, RALACO has maintained its position with 25-30% market share in the market
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern