needed to build its own customer relationship management system (Grid 1). After a series ofmeetings, management was still considering either to custom or buy packaged software for bothsystems.REQUIRED:(a) Do you think development of a business application direction is crucial for Kruger LesoSdn. Bhd? Explain your answer.(1 Mark)(b)Mr Aziz is considering to custom build an accounting system for maintaining KrugerLeso’s general, receivables and payables ledgers. Do you agree with Mr Aziz’s decision?Justify your answer.(4 Marks)(c)Mr Aziz was of the opinion that purchasing a vendor package from an establishedsoftware provider in the market is the best option for the customer relationship system.Do you agree with Mr Aziz’s decision? Justify your answer.(4 Marks)(d)Assuming that after finalising on whether to purchase or custom build the general,receivables and payables ledgers and customer relationship systems (see questions b and
c), Mr Aziz had difficulty in prioritising the systems. Both systems offered significantvalue added to improve Kruger Leso’s business operation. Suggest and justify theprioritisation method that is most suitable for Kruger Leso in the project prioritisationprocess.(4 Marks)EXERCISE QUESTION 2Below is an excerpt of a brainstorming document distributed to the IS steering committee ofFarmworth Berhad, the largest supermarket/grocery store chain in Malaysia. Our Business Vision:To deliver to customers the right shopping experience each and everytimeOur Business Mission:We put the customer at the heart of our business, listening to what theywant and creating new and innovative ways for them to shop with us
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- Spring '14