2 when they post really good recipes that are easy to

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2. When they post really good recipes that are easy to make, mainly recipe ideas. Also, because the food just looks so good. 3. Probably through social media, see other people partaking and it looks good. 4. Only time is at a restaurant when the waiter recommends it. 5. How healthy it is, how the brand looks/perception of it 6. Mostly indifferent, automatically think craft soda will be more expensive 7. No 8. Yes, liked the way it looked and liked it because it was very different. Not something I would consume regularly 9. I would try it because they sound different and fun. The flavors sound like they would go well with alcohol. Interview 8: Female, 23, College Station, TX 1. Yes, mainly Facebook. Tasty and Bien Tasty, Flaked blog, Pinto-Toh Thai Cafe, Kai’s donut, Taz Indian cuisine, Nutella, Rosie’s Pho, Ohm-Grown Yoga and Tea Bar, Mad Taco. 2. Coupons/good deals, content, quality, humor, pictures of food in general. 3. Word of mouth and food apps (Tastebud/Hooked, etc.) 4. If there’s alcohol in it Confidential March 27, 2017 17
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Mid-Semester Report 5. The tradeoff between quality and price 6. I would imagine craft soda would taste better and is more interesting. All preconceived notions come from craft beer 7. Boots from Mad Taco, didn’t know it was a craft soda beforehand 8. Like said previously, yes but didn’t know it was craft soda. Thought it was cool, fun, and quirky- wanted to try all the flavors. 9. Let’s do it! Always try new drinks Interview 9: Male, 49, Dallas, TX 1. No. I barely use my own social media except for the occasional status post to check up with friends. If I had to choose one, it would be Facebook. 2. Maybe if they have some sort of coupon or something new to show. 3. Mainly from people at work or my family. 4. If it is something that I would like. It has to look good, and I will probably try it. 5. Taste mainly. 6. I am not a huge soda drinker. I mainly drink diet or zero calorie soda, so I just want a soda that is a little less sugary. 7. Not that I can recall. 8. Oh yes! I have had their soda before at Mickey's Sliders. 9. I think that it would be something that some people might like. Honestly I would probably not try anything with a soda in it. I just don’t consume alcohol that way. Interview 10: Male, 22, Student, College Station, TX 1. I follow What-a-Burger on twitter. I just did it in high school and never really hanged it, it was kind of just a Texas thing to do. 2. To see if they have good food. I would want to know what kind of food they are serving 3. My friends mainly. I also hear about new foods from the restaurant I work at, lots of new restaurant ideas are passed around. 4. Recommendations from friends. If I know that my friends will like it then I will probably like it. Also, it has to taste good. 5. The price. I have to feel like I am getting good value for the price I am about to pay. 6. Undecided. I don’t really know the difference between the two. 7. Is IBC root beer one? 8. No, I have never heard of them. 9. Yes, I would try it. Seems like you could make some really cool shots from it. Confidential March 27, 2017 18
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  • Spring '17
  • Shekorra
  • Marketing, Soft drink, Boots Beverages, craft soda

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