Original 4 P’s:Product:Nick Woodman, the founder and CEO of GoPro introduced the modern action camera to the market. Woodman loves to surf and he sought to find a means of recording himself and friends while out surfing. Out of that curiosity grew a company that mass produces handheld action cameras. Each new design adds new features and it improves
upon itself. The last released GoPro, the GoPro Hero 7 has these following features: (GoPro, 2019)-12MP Photo-Super Photo-4K60/1080p240-Hyper Smooth Video Stabilization-Rugged + Waterproof to 33ft (10m)-Live Streaming-Time Warp Video-8x Slow-Mo-Face, Smile + Scene DetectionIn September, GoPro will release the Hero 8, the newest in the line of the company’s action cameras. Certain features are confirmed to be added in the new camera and recent leaks has raised excitement about the new features. These include:-GP2 Processor (Wilson, 2019) -Edge to Edge Screen (Osorio, 2019) -New Accessories: External Screen, Microphone, LED Light (Wilson, 2019)
-4k120/1080p480 (Wilson, 2019)-Rumored: Slow-Mo 960fps (Wilson, 2019)Each generation of camera has also offered color variations with the general Hero camerabeing black. There are both silver editions and white also. In addition to color variations, GoPro has created smaller action cameras with less memory capacity but increased features known as GoPro Sessions. The session is generally $100 cheaper on the open market. Since its inception GoPro has turned into a household name that is known for being a top-quality affordable action camera and the go to camera for filming any type of high intensity sport or activity. Just as Apple has simple iconic packaging, GoPro has done the same using the color scheme of dark blue and black in wave-like pattern with a display ofthe actual GoPro at the top in a 360 viewable case. Via the official GoPro Website, consumers who order the camera online and are not satisfied with the GoPro purchase in the first 30 days may return the item with a full refund. If the camera is malfunctioning due to a manufacturing defect, within 1 year of purchase GoPro will replace the camera free of charge. (GoPro, 2019)Place:Today, GoPro’s can be purchased in any of the top retailers around the country including but not limited to Best Buy, Sam’s Club, Costco, Wal-Mart, Target, Bass Pro Shops, Cabela’s, Dick’s Sporting Good, Field and Stream, and so many more. There are even more online market places that provide access to the GoPro including the GoPro Company website and Amazon.
The GoPro camera has been mass manufactured in Hong Kong after designs are sent from the Woodman lab in San Mateo, CA. Recent news indicates that GoPro will be bring their manufacturing facilities back to the United States in the summer of 2019 (Shu,2018). Distribution to fill orders is done out of the main headquarters also in San Mateo, CA.
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