CH05-Design of Goods and Services

Importance target values light weight easy to use

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Importance Target Values Light weight Easy to use Reliable Aluminum Parts Auto Focus Auto Exposure 3 1 2 Average customer importance rating
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81-37 House of Quality Example House of Quality Example High relationship  Medium relationship Low Relationship Customer Requirements Customer Importance Light weight Easy to use Reliable Aluminum Parts Auto Focus Auto Exposure 3 2 1 Relationship between customer attributes & engineering characteristics (‘rooms’)
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81-38 House of Quality Example House of Quality Example High relationship  Medium relationship Low Relationship Customer Requirements Customer Importance Target Values Light weight Easy to use Reliable Aluminum Parts Auto Focus Auto Exposure 3 2 1 5 1 1 Target values for engineering characteristics (‘basement’); key output
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81-39 House of Quality Example House of Quality Example High relationship Medium relationship Low Relationship Customer Requirements Customer Importance Target Values Light weight Easy to use Reliable Aluminum Parts Auto Focus Auto Exposure 3 2 1 5 1 1
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81-40 Organizing for Product Organizing for Product Development Development Historically – distinct departments Duties and responsibilities are defined Difficult to foster forward thinking Today – team approach Representatives from all disciplines or functions Concurrent engineering – cross functional team
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81-41 Manufacturability and Manufacturability and Value Engineering Value Engineering Benefits: reduced complexity of products additional standardization of products improved functional aspects of product improved job design and job safety improved maintainability of the product robust design
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81-42 Cost Reduction of a Bracket via Cost Reduction of a Bracket via Value Engineering Value Engineering
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81-43 Issues for Product Development Issues for Product Development Robust design Time-based competition Modular design Computer-aided design Value analysis Environmentally friendly design
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81-44 Robust Design Robust Design Product is designed so that small variations in production or assembly do not adversely affect the product
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81-45 Modular Design Modular Design Products designed in easily segmented components. Adds flexibility to both production and marketing
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81-46 Designing products at a computer terminal or work station Design engineer develops rough sketch of product Uses computer to draw product Often used with CAM © 1995 Corel Corp. Computer Aided Design (CAD) Computer Aided Design (CAD)
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81-47 Shorter design time Database availability New capabilities Example: Focus more on product ideas Improved product quality Reduced production costs Benefits of CAD/CAM Benefits of CAD/CAM
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81-48 Design for Manufacturing and Assembly (DFMA) 3-D Object Modeling CAD/CAM – CAD info is translated into machine control instructions (CAM) © 1995 Corel Corp.
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