Place The products will be available at our retail branches all over the

Place the products will be available at our retail

This preview shows page 6 - 8 out of 8 pages.

Place The products will be available at our retail branches all over the country and the first launch of them will be in our head office. Then later they will be available in our outlets, supermarkets, retails and apparel stores. Contingency Plan If the Indonesian furniture’s will fail to thrive in the market, then our able team will come up with a new plan to change the products design and furnishing so as to appeal our customers and meet their intended requirements.
Image of page 6
Asia Pacific Pty Limited Advertising Campaign for Indonesian Furniture. They will be repositioned and some changes made to the furniture’s errors and omissions for them to hit the market again. Monitoring of the advertising campaign In monitoring the effectiveness of the advertising campaign we will look at the funds that are allocated to it and take into considerations of the cost which will be involved. The Asia Pacific Pty ltd will take full responsibility of monitoring the campaign. The monitoring team from the company will be given the fully amount ($32,136) and use it according to the breakdown given in the budget. At the end of the exercise they come up with the findings and hand over the report to the executive for further actions. Conclusion With all the resources given by the company, the advertising campaign implementation and execution will be a success. This will come after they will be followed keenly without misusing any fund. Getting the correct audience and the correct media house, the exercise will be a success. Recommendation I strongly recommend that the Asia Pacific Pty ltd, use the local TV channels also in their advertisement and add some value to the Indonesian furniture’s to make them more attractive and appealing to the customers.
Image of page 7
Asia Pacific Pty Limited Advertising Campaign for Indonesian Furniture. Reference Advertising Campaigns - Meaning and its Process. (2014). Retrieved from
Image of page 8

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture