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48) Which component of the market research process determines the consumer population that a company will study?A) the research designB) the sampling methodC) the research objectiveD) the collection methodE) the sampling designAnswer: CDiff: 2LO: 4.3: List and explain the steps and key elements of the market research process
49) The second step of the marketing research process is to ________. 50) Which of the following specifies exactly what information marketers will collect and what type of study they will do?51) Data that have been collected for some other purpose than to answer the question at hand are called ________.52) Which of the following questions should marketers first answer when they are determining their research design?A) What kind of sampling method should we use?B) What type of focus group best fits our needs?C) Do we need quantitative or qualitative data?D) Does the information we need already exist?E) How should we collect the data we need?Answer: DDiff: 3LO: 4.3: List and explain the steps and key elements of the market research process
53) LexisNexis and Experian Simmons are two companies that provide ________.A) primary data B) secondary data C) reality mining dataD) causal research designsE) questionnaire designsAnswer: BDiff: 2LO: 4.3: List and explain the steps and key elements of the market research processAACSB: Information Technology54) Which of the following is true of the U.S. Census Bureau data?