This allows Google to be more flexible in comparison to other firms with

This allows google to be more flexible in comparison

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companies in the world with very little debt in comparison to how much money they hold. This allows Google to be more flexible in comparison to other firms with investing as well as R&D. If their products fail which a lot have and are, the company as a whole is not in jeopardy of going bankrupt. Access to internet users: Google has been the number one search engine used around the world for over the past 3 years. Currently as of September 2014 according to comScore (a leader in measuring the digital world) Google dominates the market with a 67.3 percent market share. That’s more than Microsoft and Yahoo combined which would be at a 29.4 percent market share together and who are also Googles main competitions. Out of 17.9 billion user searches, 12 billion were conducted through Google. Having this type of internet dominance
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Google Glass 27 attracts many investors who seek advertisement space and generate paid click revenue for Google which is primarily what they profit on the most. Fluid core competency: Google’score competency for years has been to focus on software and services for the technology industry; however, Fluid Core Competency is a new business strategy derived from Haydn Shaughnessy, in association with Cognizant’s Center for the Future of Work. In his research paper titled The Fluid Core Haydn Shaughnessy states,’’ In place of a rigid ‘core’ the fluid core adapts tonew strategic priorities, primarily the need to seek out new markets and opportunities (4). This is yet another strong point of Google because they have recently made changes to adapt to the ever evolving business market. While still maintaining its focus on ad-space related software, Google is now evolving towards an infrastructure and telecoms company. 2015 is predicted to be the year of wearables by the top business analysis in the world according to Forbes Magazine and Google has acquired Cloud Platform, Motorola and launched many other items to prepare for their future interest. Being able to adapt/prepare to the ever changing market gives Google an advantage over competition in relevance to help capture potential consumers and expand as a company. Personnel Quality: Google has roughly 50,000 employees in its current state; however, the strength of these companies’personnel is not in numbers but how productive they are. Google is the only company in the world who uses a type of HR referred to as people analytics; this is a form of algorithm based decision-making which constantly collects and provides data on the most important criteria to look for when hiring an employee. Google believes HR generally relies on trust and relationships when hiring a potential employee; however, this approach often leads to 60% of corporate variable cost according to business analyst. Using
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Google Glass 28 people analytics, Google reached the number 3 position for the most valuable firms in the world. On average, a Google employee generates approximately $1 million dollars in revenue and $200,000 in profit each year. Consistently employing individuals of quality acts as an
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