how good the movie is. Instead, they are used in a way to portray a humorous undertone,in order to appeal to the viewers. At the top of the page, the advertisement uses the phrase “family movie”, indicating that the goofiness of the movie is directed towards little kids, and therefore not very terrifying. Further down the page, a Los Angeles Timesreview indicates that the movie is “fun”, while the New York Times calls it “charmingly heartfelt”. These descriptions of the movie completely neutralize the probable initial scare kids may get from looking at the advertisement. Finally, the end of the page
finishes off with a quirky slogan that makes this advertisement both catchy and funny. The textual support written all over the advertisement brings forth wit, humor, and a sigh of Yao 4relief for those concerned with the horrific detail that may be presented in the film. This makes the advertisement extremely effective because it helps draw a younger audience.Overall, the artist’s message in this advertisement was to show its innate humor and comedic characteristics, while alluding to details of horror to present a false, frightening first impression. By blending in goofy facial expressions, slight color changes, and witty reviews, the advertisement effectively shows how comedy is a dominant undertone in this movie. This may lead viewers to think about all the other spine-tingling things in their life, such as spiders, snakes, and fingernails, and whether or not they are truly as scary as they appear.