Measuring one’s market performance and our market’s perception of our products andservices do not end with a customer satisfaction survey.Harvard Business School talks about the 3D’s of Customer Experience:1.Design the right value propositions (for the right customers)2.Deliver these propositions by focusing the entire company on them with an emphasison cross-functional collaboration.3.Develop your capabilities to please customers again and again – revamp theplanning process, train people in how to create new customer propositions, and establishdirect accountability for the customer experience.21 Facts about EuropeEUROPE1.Europe is named after a Phoenician PrincessThe name Europe comes from the Phoenician princess Europa, who, according to Greekmyth, was seduced by Zeus when he disguised himself as a bull. Why she was moreinterested in a bull, however, is another question entirely.2.Scientist believe that six million years ago the Mediterranean was a desertIt is believed that the sea dried out over the course of 600,000 years, leaving nothing but abriny desert behind. Later, in the course of only 200 years, water filtered from the Atlanticthrough the Strait of Gibraltar and refilled the Mediterranean.3.An estimated one in ten Europeans is conceived in an IKEA BEDIKEA, the world’s third largest consumer of wood, is believed responsible for the conceptionof one in ten Europeans.4.Netflix is Unavailable in many European CountriesDue to complex international licensing laws, Netflix is forced to use geo-location blocking tomake sure that even paid users in many European countries can’t access their contentwithout the use of a VPN.FRANCE
5.Europe’s highest toilets sit at an elevation of 4,260 metersClimbers of Mont Blanc no longer need to think about finding a rock for privacy when theyreach the end of their long hike. The downside is that with 30,000 climbers ascending themountain every year, there may very well be a queue at the top.6.In France, calling your pig Napoleon could land you in jailIn France, it is against the law to call your pig Napoleon. It appears the famous leader hasleft a lasting impression in his country.SWEDEN7.Sweden has more Mcdonald’s per capita than any other country in EuropeIf you’re planning a trip to Sweden, there’s no reason to worry about missing out onAmerican’s most popular fast-food chain. Sweden has more Mcdonald’s per capita than anyother country in Europe, though that’s still only half the US ratio.8.Faktum Hotels offers homeless locations for rentIn order to raise money and awareness for the homeless, Faktum Hotels in Gothenburg,Sweden offers ten “rooms” for rent where homeless people might actually sleep. Theselocations are spread out through a number of neighbors, from a bench in the park to a spotbeneath a stadium’s bleachers. The catch? There’s no guarantee someone’s not alreadysleeping there.