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remindful & efficient presentations for tour guides. It is an important effect about a touristic destination marketing. Consumer satisfaction is main target of tourism organisations and the best promotion method is word of mouth marketing between tourists (Litvin et al., 2008). The findings of research should benefit for tour guide service quality literature because a lot of study on service quality are quantitative (Parasuraman et al.,1988; Nowacki, 2005; Armstrong et al., 1997). A qualitative research on a focus group can contribute a different aspect. References Armstrong R. W. Mok C. Go F. M. ve Chan A. (1997). The Im¬portance of Cross-Cultural Expectations in the Measu¬rement of Service Quality Perceptions in the Hotel In¬dustry, International Journal of Hospitality Management, 16 (2), 181-190. Ekiz, D. (2003). Introduction to Research Methods in Education, Ankara: Ani Press. Fritz, F., Susperregui, A. & Linaza, M.T. (2005). Enhancing Cultural Tourism Experiences With Augmented Reality Technologies. 6th International Symposium on Virtual Reality, Archaeology and Cultural Heritage (VAST), Pisa, Italy, 8-11 November. Garau, C. (2014). From Territory to Smartphone: Smart Fruition of Cultural Heritage for Dynamic Tourism Development. Planning Practice and Research, 29(3), 238-255. Hollerer, T.H., & Feiner, S.K. (2004). Mobile Augmented Reality. In H. Karinzi, & A. Hammand (Eds.), Telegeoformatics: Location-based computing services (pp. 1-39). Florida: Taylor and Francis books Ltd. Javornik, A. (2016). Augmented reality: Research Agenda for Studying the Impact of Its Media Characteristics on Consumer Behaviour. Journal of Retailing and Consumer Services, 30, 252-261. Kourouthanassis, P., Boletsis, C. Bardaki, C. & Chasanidou, D. (2015). Tourists Responses to Mobile Augmented Reality Travel Guides: The Role of Emotions on Adoption Behavior, Pervasive and Mobile Computing, 18, 71-87. Litvin, S., Goldsmith, R., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29, 458 –468.
30 Nowacki M. M. (2005) Evaluating a Museum as a Tourist Pro¬duct Using the SERVQUAL Method, Museum Manage¬ment and Curatorship, 20, 235-250. Parasuraman A. Zeithaml V. A. ve Berry L. L. (1985). A Concep¬tual Model of Service Quality and Its Implications for Fu¬ture Research, Journal of Marketing, Fall, 49, 41-50. tom Dieck, M.C. and Jung, T. (2015). A Theoretical Model of Mobile Augmented RealityAcceptance in Urban Heritage Tourism, Current Issues in Tourism. (ISSN: 1747-7603, Impact Factor: 0.918) DOI: 10.1080/13683500.2015.1070801. Yildirim, A. And Simsek, A. (2013).Qualitative Research Methods in Social Sciences. Ankara: Seckin Press. Yildiz, R., Kusluvan, S. ve Senyurt, Y. (1997). A New Model on Tourist Guide Education. Weekend Workshop IV: Türkiye’de Turizmin Gelistirilmesinde Turist Rehberlerinin Rolu, (7-36) Erciyes University Nevsehir Tourism and Hotel Management School. Kayseri: Erciyes University Press. Yuksel, A., Mil, B. ve Bilim, Y. (2007). Qualitative Research: Why, How?. Detay Press: Ankara. (Date Accessed: 28.03.2016)
31 Augmented Reality as a Tool to enhance the Experience of Museum Visitors Larissa Neuburger, Salzburg University of Applied Sciences Introduction