Brand Warby Parkers brand is perhaps one of the most important sustainable

Brand warby parkers brand is perhaps one of the most

This preview shows page 17 - 20 out of 28 pages.

Brand Warby Parker’s brand is perhaps one of the most important sustainable competitive advantage that the company has. From the beginning, the founders aggressively invested in curating what Warby Parker would stand for: its easy-breezy hip style is in fact deliberate and calculated. Warby Parker designs glasses in-house, this enables them to own all retail channels both stores and website. Warby Parker has disintermediated traditional players in the eyewear value chain (designers, retailers, medical providers). STRENGTHS OF WARBY PARKER
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WARBY PARKER 18 Warby Parker has built up strengths that can allow them to dominate the eyewear industry. As the company continues to grow, it has acquired the following strengths: Product potential and management commitment. Low cost. Convenience of online shopping. Socially responsible. The necessity of the product. Product Potential and Management Commitment In the early stages of Warby Parker establishment, the company’s management was very committed and experienced which gave the company a substantial advantage. Warby Parker started with an upper hand, because of its overall management team that had experience and knowledgeable members that were capable of setting goals and executing plans with more security. Warby Parker’s Product potential is a crucial strength of the company; it shows that Warby Parker is able to modify its products for different markets. Product potential can help Warby Parker to expand its horizon into different markets with ease. Low Cost Warby Parker prides itself in their ability to provide cheap high quality glasses. Their glasses cost only $95, which is extremely low when compared to other prescription eyewear that can cost up to $500 or more. Although the glasses are low priced, they are made to be durable and stylish in order to meet their consumer’s needs. Convenience of Online Shopping
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WARBY PARKER 19 This generation of shoppers tends to be more opened to shopping online. Warby Parker provides consumers with the choice to try-on and eventually purchase their glasses without having to leave their homes. The company offers a home try-on program, where customers can choose five pairs of glasses to have shipped to their home to test out. For those who’d rather try their specs on virtually, the Warby Parker website has a feature allowing them to upload a picture of themselves, choose their frames, then share the images on social media to gather opinions on which ones to purchase. Socially Responsible Warby Parker is one of the savviest brand that adjusts their business model to fit its highly social consumers. Warby Parker knows exactly what its customers want and it gives it to them in a way that keeps them coming back. Warby Parker is a company that sincerely cares about people, and they shows that they care by providing glasses to meet peoples need; and also provide glasses to people in need.
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  • Spring '14
  • EtienneMusonera
  • Marketing, Case Study, MBA, Brand, Warby Parker

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