provides the good clothing collocation choices on the website. The website could be searchedby all search engines. In addition, it would cooperate with the third-party business platformlike T-mall. Easy to use the graphic interface High resolution images of the product Home PageAbout UsClothingShopping CartFAQContact UsCustomer Registration & logging securityPeople could use their own accounts to purchase.Logging and registration with social media. Connecting all information about the customers.Automatically log out all customers after a period of inactivity.Confirming all transactions with the customer’s web browser.Coupon, codes,rewards for old clients, discountsCoupon codes and discounts could be provided to the new customers.Coupon and discounts which for new customers can only use once for every customer. MultimediaThe customers will receive by email or mobile phone.ExhibitionSocial activities in the platformAuto respondersAuto responders for sales services on the website.Orders forms and feedback formsEmailAuto researchMarketing, Assessment No.1Page 19v1.1, Last updated on 28/05/2019 by MM
T-1.8.1Access level to online resourcesIssues relating to access level to online resources is that it allows user to view reports and it cannotbe uploaded requested documents, users need to have full increment. (Stimpson and Smith 2015).Credit Card TransactionCustomer can provide all your card data for a safe purchase.Website hosting & publishingAlways try to update and evolve the entire system so there are no links errors or site crash. We canuse the very popular cloud like Ali Yun.Technical StaffWe can hire technical staff from IT companies.Marketing, Assessment No.1Page 20v1.1, Last updated on 28/05/2019 by MM
T-1.8.1THE E-MARKETING MONITORING STRATEGY & EVALUATION METHODSThe final part of plan should explain and describe how you will monitor the e-Marketing plan when it isactivated. You will also have to describe the methods you will use to measure the success or failure ofyour e-marketing plan for the product or the service.Monitoring Strategy:-Website traffic statistics analysis In the case of access to basic Web site traffic data, statistics and analysis of the relevant data accessto current results and access the user's behaviour. - Marketing diagnosis and supervisionASOS should regularly analyse the performance of e-Marketing to find the problem and solve theproblem in time.Competitive online price monitoring at the category level helps retailers understand where they havepricing power and can earn premiums in different vertical industries. Integrated pricing strategiesinclude pricing locations, not just items, but also categories and channels. Even in competitivecategories, the premium category for investing in our brand can continue to grow.