Consumers wanting something additional to consider

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consumers wanting something additional to consider, something outside of them- selves and their immediate circle, something precious and almost spiritual (James 2015 ). This sector of people begin to start trying to be the best version of them- selves they can be and some achieve this through the consideration of ethical and sustainable issues within their purchasing behaviour. In addition to the growth of the value sector, there have been many more changes identi fi ed on the generic shopping high street. For example the value sector has extended beyond the high street to supermarkets now offering a wide range of womens, mens and childrens wear. The three leading supermarkets (Tesco, Sainsbury s and Asda) offer clothing to their consumers out of convenience, appealing to the needs and wants of their consumer pro fi le. With every £ 1 spent on shopping, 50 pence of that is being spent of food and groceries in supermarkets (Portas 2011 ). Convenience is a real driving force for supermarkets, as they begin to continuously extend their services and concessional stores to accommodate the growing busy lifestyle of their customers. These services include hairdressers, cobblers, bureau de change, banks, cafes and sunbeds. Supermarkets however are not the only stores, which have adapted and emerged to facilitate shopping con- venience. The market has also seen a large growth in the development of out-of-town retail parks, which again facilitate an element of convenience for consumers. The parks offer a wide range of shop types, from furniture to fashion and food to beauty. In addition to stores other services are also available such as cinemas and restaurants which again goes towards building a shopping experience based on convenience for their customers. Out-of-town retail parks also offer free parking and due to geographical location often facilitate consumers avoiding city centre traf fi c and congestion charges. This approach has been named need-based retailing and only highlights further that in-town shopping high streets are not keeping up with this development (Portas 2011 ). 16 A.M. James and B. Montgomery
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The number of high-street stores has fallen dramatically, with a decline of almost 15,000 stores in the period 2000 2009. With an additional 10,000 losses predicted for the coming years, approximately one in six shops stands empty (Genecon LLP and Partners 2011 ). Retailers have recognised these changes and downturn of the traditional shopping high street with some brands such as Topshop, now deciding to expand overseas markets in preference to the UK (Portas 2011 ). The change in consumer needs has also been re fl ected in the seasonal fashion cycle, seeing this tradition cycle increase in speed and ultimately speed and quantity of the goods being on offer to consumers. Moving away from the traditional two-season approach, the fashion market is accustomed to a constant drip-feed effect of 14 rolling collections in any one year. This constant delivery approach will
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  • Fall '19
  • Business Ethics, Corporate social responsibility, Alana M. James, Bruce Montgomery

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