We have free Wi-Fi internet. We are giving more choices in the food and beverage. Offering delivery service and take away. Day by day competition is very increase. Economic Recession Changes is consumer tastes and preferences. Cash flow problems 17
Give the accompaniment things. In the delivery if the order is more than 50$ we can deliver food free at home. People give the order online through the menu log or eat now 18
Na me Spicy dragon Chinese restaurant Kuala lumpur Malaysian restaurant Shihans chilli bar, takeaway fast food Ross town hotel s Good sitting plan They have good taste of entrée They have very tasty sauce with the food that is a big demand of the customer in this restaurant. They have very experience d chef and staff. This is fine dining restaura nt All the staff are female And also all the girls are very beautiful They everyda y change their sitting plan. They have lots of drinks in the bar. They have good fast food. They making lots of drinks. They giving good amount of food There is a wide and varied menu ( including a senior’s menu) Order food and drinks at the bar with meals delivere d at the table. Building structur e is attractio n of eye. Their location is very good because there is a parking. They have very good feedbac k on the internet. w On my point of They haven’t They have not Someti mes are 19
view they are not giving an enough food. The kitchen is too small. Another weakness may exist they do not provide adequate employee training Other weakness may include not getting consistent supplies that result in menu item not being available. more male person Their floor plan is not good. Stockroo m is too small, there is nothing enough place for stock. more tables and chairs for eating food. They didn’t give any cutlery with the food. Someti mes bad smell is coming there because they doesn’t mob their floor with a clean mob Food was not healthy. given over cooked food to the custome rs They haven’t enough staff Food is too expensi ve There is high staff turnover . 20
2.4 Competitor analysis this is based on customer’s feedback which is on internet. 2.5 Proposed target market The median/average age of the people in Carnegie is 35 years of age. The main occupations of people living in Carnegie are professionals, clerical & administrative workers, managers, technicians & trades workers and sales workers. Therefore these are main target customer in my target market. Customer satisfaction is goods or services which fulfil the customer expectation in terms of quality and service for which they paid therefore I will give them high quality of service and also quick service these people are very busy. They haven’t time for waiting food and I will also give takeaway opportunities.
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