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58. A veterinarian ran a local newspaper advertisement announcing it was the exclusive distributor of Hill brand gourmet pet food. The Hill salesperson reimbursed the veterinarian for the media cost. This is an example of _____ advertising. 59. In most cases national and retail advertising is aimed at: 60. An advertisement for Carr cabinet doors that is directed at people in the woodworking industry ran in a publication called Custom Woodworking Business. The ad explained why Carr cabinet doors were the perfect finishing touch for all cabinets. This manufacturer used _____ advertising to reach potential users. 1-216
61. Companies do all of the following while advertising their products EXCEPT: