Thesis Final Report (long)

Q are you satisfied with your business here in terms

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Q. Are you satisfied with your business here in terms of the profit that you get to earn? A. Yes, infact it is much better than before. We get good, educated customers and within a day I sell items worth 15,000-25,000 rupees Q. How do you handle customers when they insist on bargaining? A. The female customers do that more often as compared to the male customers. So right from the beginning we tell them a higher price so that even after bargaining we are not at a loss. For example we tell the price of a shirt to a male customer for 100 and the same shirt to a female customer for 150 rupees. Also we have seperate salesmen who deal particularly with female customers only. 150
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Retailer # 10 Name: Amir Khan Gender: Male Age bracket: 35-40 Profession: Clothing items for men/women/children Q. Since how long have you been working here? A. Since the past two, three years. Q. Do you have another shop elsewhere too? A. yes I have a shop at magnum mall. Q. Are you satisfied with the profit you get to earn here? A. Yes Q. Do you sale items at a fixed price? A. No, there is no fixed price because that discourages the customer from buying stuff. We do allow bargaining to some extent. Q. Do ladies bargain more as compared to the male customers? A. I get both ladies and gents as customers, ladies tend to bargain more. So we have a separate way of dealing with them, making sure that we remain polite as well. Q. Do you quote the same price to ladies and gents? We tell the same price to both ladies and gents and try to cut down on the price only as much as we can afford to because I do not sell second hand items and hence there is only little margin that I can allow during bargaining. Retailer # 11 Name: Ashar Khan Gender: Male Age bracket: 30-35 Profession: Antiques and Decorations Q. Do you own a shop elsewhere too? A. No Q. Do you set up a stall every Sunday? A. Yes Q. Fixed price or do you allow bargaining? A. After seeing the market strategy, I have seen that customers wish to bargain; this is a strategy of the customers, so you have to keep your margin and quote a bit higher. Q. How do you handle customers when it comes to bargaining? A. It is the nature of every customer to bargain, however about 80 percent of the women do that for sure. So I tell them a higher price before hand so that even after bargaining I am not at a loss. We come from far places so the transport cost is already high for us and also the charges for the stall itself have to be considered by us. Q. What expenses add up to your cost? A. Carriage is expensive and then stall charges …….these increase our costs 151
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Retailer # 12 Gender: Male Age bracket: 25-30 Profession: Hosiery, Towels, Mats, bedsheets, etc Q. Since how long have you been working here? A. For the past 20 years. Q. Do you have a shop elsewhere too?
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