Of trying to sanitize and promote conservatism

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of trying to sanitize and promote conservatism, marketing firms and advertisers stayed vigilant of their surroundings, looking for opportunities to make a profit off potential markets. The counterculture was young people with disposable income that were looking for meaning and change. Ad firms keep themselves emotionally detached from the situation and asked themselves” how can we get money from these people”? With no political or sociological concern, big business began to commodity the movement. They began to sell products and host events that would appeal to the youth culture instead of working to maintain conservative attitudes. While the non-conformist was hesitant towards big business, corporate America was still rejecting these radical movements. When the big names in capitalism began to humble themselves and tried to level with these young consumers, they opened the market. Volkswagen and Pepsi generation were amongst the firsts to begin to try to appeal to the counterculture instead of repeal it. They were very
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