52.The type of good for which the consumer compares several alternatives on such criteria as price, quality, or style is a(n)
53.Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision because the consumer needs much comparison shopping time?
54.With respect to distribution, shopping products are available
55.With respect to price and availability, shopping products are likely to be
A.relatively inexpensive and widely available. B.relatively inexpensive but very limited availability. C.very expensive and available at a large number of selective outlets. D.very expensive with very limited availability. E.fairly expensive and available at a large number of selective outlets.
56.In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?
57.In terms of brand loyalty, consumers prefer specific brands but will accept substitutes after considering which type of consumer product?
58.You decide to buy a new car. You talk to friends about it, research mechanical specifications in
, test drive different makes and models, and compare prices at several dealerships. Into
which classification of consumer products would your new car purchase fall?