Promotional tools and how being an officer of delta

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promotional tools; and how being an officer of Delta Zeta taught me the to implement those necessary skills to plan and promote large-scale events. My promotional activity compared to my competitors would stress the qualities Austin Events is looking for, and reiterate my qualifications to get my marketing message across so that I would be the preferred candidate over any competition. Working in San Marcos, Texas The second target market listed in my alternatives is located in San Marcos, the city I currently reside in. The job of interest is an entry level Marketing Associate for Leverage Management Inc. (LMI for short). Because this job is positioned in Texas and employs PR skills I developed through my degree, this job solves my problem statement . The 4 P’s of Marketing: Product
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14 LMI is requesting a Marketing Associate that can be a middleman between their clients and the customers of their clients. The associate’s purpose within the company is to develop a personal connection with their client’s customers that was previously not there. In this case I would advertise myself as a recent college graduate who took a strategic combination of marketing and promotions classes to train myself for the position of Marketing Associate. The 4 P’s of Marketing: Place LMI is seeking an employee with an interest in public relations by examining college graduates with little to no experience. The position with LMI would place me in San Marcos, Texas, which is the city I currently reside in. According to the 2011 census the population estimate is 46, 685, with an overwhelming majority of the population belonging to college students. In comparison to some of my competitors, since I already live in the San Marcos area, I can begin work immediately after graduation, giving me the upper hand. The 4 P’s of Marketing: Price Since the job of a Marketing Associate has different salary standards compared to the Event Promoter previously discussed in my marketing plan, I will also have to keep in mind the established entry salary for this position too. Referencing back to Simply Hired, has an standard minimum of 40k, a mean salary of 105K, and an average maximum of about 120k. However considering that salaries vary greatly depending on company location, and LMI is located in the small college town of San Marcos, a salary of 105k is most likely unattainable outside of a metropolitan area. Evaluation of the marketing and promotions services I can offer leads me to believe that usually I am worth a salary of 105k-110k, yet after factoring the location of the job I believe the maximum entry salary I can earn with this company is more than the minimum of 40k, but significantly less than the average of 105k; after looking at the factors the maximum salary I could earn would most likely be around 55k. The 4 P’s of Marketing: Promotion
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15 Similar to the position in Austin, in order to get my marketing message across I must use multiple channels beginning with the application online and ending with the in-person interview.
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