For each niche network where the organisation is not active did the student

For each niche network where the organisation is not

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1.4For each niche network where the organisation is ‘not active’, did the student leave the last 3 columns blank? (Answer ‘Yes’ if the student did not list any networks
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© SOCIAL MEDIA COLLEGE MARKING CHECKLIST (4 OF 12) Slide Question Yes Competent No Not Yet Competent Comments 1.5 Did the student enter the 2 niche networks selected in slide 1.2? For each niche network, did the student identify 1 emerging global trend (that is, a trend that is being used outside of Australia)? YES Did the student provide a different trend for each of the two niche networks? YES For each trend, did the student identify at least one 3rdparty resource (i.e. a website) for researching the trend and gathering more information? For each trend, did the student assess the impact of the trend on their organisation? (e.g. increase marketing budget) 1.5For each trend, did the student identify at least one action required that the organisation should take as a result of the trend? 1.6For each case study, did the student include the name of the network they selected for the case study? For each case study, did the student provide the the website URL of where they conducted research?
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© SOCIAL MEDIA COLLEGE MARKING CHECKLIST (5 OF 12) Slide Question Yes Competent No Not Yet Competent Comments 1.6For each case study, did the student write the name of the organisation? 1.6For each case study, did the student write at least 2 appropriate benchmarks for each case study? YES 1.6For each case study, did the student evaluate the effectiveness of the campaign? 2.1Did the student use the niche networks selected on slide 1.2 for their social media marketing strategy template? 2.1For each niche network, did the student create one buyer stage campaign? (awareness, consideration OR decision) 2.1Did the student select a different buyer stage for each social media network selected? 2.1For each buyer stage campaign, did the student provide at least one appropriate content topic? (e.g. how-to guides) 2.1For each buyer stage campaign, did the student provide at least one appropriate content format? (e.g. blog articles) 2.1For one of the buyer stage campaign, did the student provide at least 1 appropriate multi-media content format? (i.e. contains video, audio or motion graphics)
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© SOCIAL MEDIA COLLEGE MARKING CHECKLIST (6 OF 12) Slide Question Yes Competent No Not Yet Competent Comments 2.1For the other buyer stage campaign, did the student provide at least 1 appropriate content format?
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