Case Study Analysis_KitKat Japan.docx

For the nestle japan to remain competitive in the

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For the Nestle Japan to remain competitive in the market, it would be recommended that the corporation should adopt the strategy of delivering ordered nestle products, KitKat chocolate in the offices so that they can establish a long relationship with consumers that have no opportunity to go and make purchases during working hours. The strategy is based on the
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KitKat Brand Japan 4 consumer-centric approach of marketing and increasing sales. Apart from using the customer- centric approach, the company can give back to the society by engaging in corporate social responsibility. For the purposes of creating a strong customer base at the workplaces, the company can fund training and development projects in different organizations and institutions (Urde, Baumgarth and Merrilees, 2013, pg. 15). The training and development programs will help the institutions and organizations that benefit to develop a continuous relationship with Nestle Company in Japan. Thus, continued sales and high reputation of its KitKat brand. Using the reputation, the company can usher in a new frontier for KitKat since the customers at workplaces and those off work will evaluate the quality from the experiences with Nestle Company’s products. In fact, the KitKat product will attractive, and customers will develop a prevalence for it than other chocolate brands from other companies. What type of product is the Kit Kat (in Japan) positioned as and explain its value porposition? KitKat Product is positioned as a convenience product in the Japanese market. Much as it is considered a luxury product, it has nutritional value, which the customers depend on to stay health. The justification for this is noted in frequency with which the consumers make purchases. Apparently, the prices of the KitKat chocolate is low in terms of pricing, requires low involvement (Osterwalder, Pigneur, Bernarda and Smith, 2014, pg. 37). In this way, the Nestle Company has made it a widely available in the Japanese market.
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