one listeners Chris Moyles is anothers migraine but bear in mind that the role

One listeners chris moyles is anothers migraine but

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one listener’s Chris Moyles is another’s migraine) but bear in mind that the role should probably go to the most talented and popular presenters you have. Lunchtime . Lunchtime is another switch-on time for many listeners. As at breakfast time, they mostly don’t want to be overly challenged or provoked over their sandwiches, so again a mainstream approach to your programming is probably desirable light chat, popular tunes and a friendly attitude. Drive time . Although you may struggle to keep drivers tuned in for long, there are so many people listening to the radio in their cars between 4pm and 6pm that you can reach a lot of people and that is immensely important for your public profile. A good drive-time show should be a mix of the informative and the entertaining, and be designed with the listenership in mind. They will probably be listening closely to what you play and say, so there is some scope for thoughtful features and intelligent discussion, but bear in mind that listeners will be tuning in and out on a regular basis so keep everything short, snappy and varied. Evening and night-time . Later in the day listeners are more likely to be looking for programmes that reflect their specific tastes and interests. Listeners tend to be younger and fussier. They are also likely to be listeners who will not hear your station at other times of day. A broader range of specialist programming in the evenings will broaden your reach to your community. It is even more important to track what transpired during your program schedules. For starters keep a list of dedicated listeners who call to make music requests or compete in daily trivia or contribute to discussion shows. It thus goes without saying a proper record has to be on the shows hosted, be they family, talk, entertainment or purely competition shows. Additionally, the information about gifts and rewards need to be stored especially for reasons of taxation. Most importantly, keep your ear on the ground on the feedbacks that listeners give to either your program or to you the presenter. (Adapted from )
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  • Spring '18
  • Daniel Machanje

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