Strategic marketing plan that would help this motel

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strategic marketing plan that would help this motel realize a profit, then Leland would be forced to sell away the property to recover her money before things went off hands. The hospitality industry has been believed to make huge profits due to the strategic location of a specific hotel, but this was not the case here, things were completely different. The key point in this case study is the industry factors affecting profitability other than the hotel location. Hospitality Industry. Recognized as one of the largest world’s industry, this sector is an employer of many people in the USA. Statistics show that in 2011 more than half of the USA population were employed in this industry. It contributed more than $137.5 billion in 2011 alone. With the main profit being realized in the rental rooms. Industry competition lies in the service delivery the quality of hotels, prices and the strategic location. Due to the competitive nature of this industry, hotels have to make sure that their marketing strategy is way above average and their services rated superb. Consumer Behavior Customers have become more cautious and keen too details in the way they are treated and the kind of services they get from an hotel rather than its strategic location. Considering Lake Superior’s
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  • Fall '19
  • INDIVIDUAL CASE STUDY, lake superior lodge

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