Staff satisfaction reward system salary system job

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Staff Satisfaction Reward system Salary system Job security system Recognition of corporate strategic objectives and expansion policy Figure 4-4 Comparison of the average weight and importance weight of attributes (the second & third level) under the organizing competencies for measuring the competitiveness of property developers in China 0.5531 0.5024 0.5946 0.5577 0.6317 0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80 0.90 1.00 Organizational development Training Use of human resources Staff satisfaction Importance weight Mean weight
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88 R&D Development of R&D unit and staff Spending on R&D from corporate profit Consumer satisfaction with technology Satisfaction with quality Actual quality compared to expectations Figure 4-5 Comparison of the average weight and importance weight of attributes (the second & third level) under the technological capabilities for measuring the competitiveness of property developers in China The detail instructions of factors in the second and third level under the aspect of financial competency are shown as the figure 4.6. The financial competency is coming from the financing capabilities and capital growth two sides. As aforementioned, the financial competency is the one of most important factors for the competitiveness of developers. Therefore, it is undoubted that the weight of two 0.5650 0.5297 0.5606 0.4370 0.4855 0.6317 0.20 0.30 0.40 0.50 0.60 0.70 IT technology Technological advancement R&D Construction technology Consumer satisfaction with technology Importance weight Mean weight
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89 factors under financial competency, financing capabilities and capital growth, are much higher than the average weight. In the third level, both of the two factors have several important attributes need to be considered. In the aspects of financing capabilities, loans received for land acquisition and channels of corporate financing (like bank, trust and fund) are the most important factors among others. In terms of capital growth, four factors are more important than others like cash flow, net profit, annual profit growth rate and return on investment (ROI). In the figure 4.7, the introduction of specific attributes in the second and third level under the aspects of market share. Market share can be represented by five factors as localisation, market coverage, land acquisition strategy and implementation, sales strategy and implementation, and consumer satisfaction with property sales. All of these factors‘ weights are higher than the average weight. As shown in the spider chart, among these five factors, land acquisition strategy and implementation (0.78), sales strategy and implementation (0.77) and consumer satisfaction with property sales (0.71) are the most important factors need to be taken care reasonable. The important third level factors of each of these three facts are listed in the table under the spider chart 4.7. Land acquisition strategy and implementation include size of land bank, quality of land bank and land acquisition pricing strategy. Sales strategy and implementation involves the difference between sales prices of similar properties, effective sales strategy, sales training, and sales price growth rate. And finally,
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