The final presentation will be held in week 8 in the PMA session Failure to

The final presentation will be held in week 8 in the

This preview shows page 47 - 49 out of 62 pages.

The final presentation will be held in week 8 (in the PMA session). Failure to meet a deadline may result in the report not being accepted and not graded. You would then have to apply to the Examinations Committee for advice on how to proceed. Resit Please consult the Teaching and Exam Regulations (TER) 2017-2018 for the exact procedure to take in such a case.
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48 11.7 Assessment Marketing Plan - Assessment Rubric 10 Outstanding 8 Good 6 Sufficient 4 To be improved Part 1: Audit Comprehensive information well researched and presented with the sources clearly identified. Presented in diagrammatical form as well as text with an eye for relevance and attention to detail. A minimum of three SWOTS, (using the data identified in the audit) dealing with the Dutch travel market, the tour operator concerned and the destination chosen. All are comprehensive and detailed. Good coverage of the parts of audit. Use of diagrams supports the main points of the text. Relevance is good without being outstanding. All three SWOTS are comprehensive. The links between the audit and the SWOTS are clear. All the parts of the audit have been covered but not comprehensively. The most relevant areas are included but not identified as such. All three SWOTS are completed and cover the most important factors. However there are some points missing. Missing information, i.e. a part of the audit not covered. Lack of relevance, i.e. too much text spent on irrelevant detail. The SWOTS may be inaccurate and may have major elements missing. They may be expressed in text only terms not in diagrammatic form. Part 2: Segmentation, Product & Objectives Excellent argumentation for the choice of market segment. It is clearly based on the detailed market analysis. The product description is detailed, fits well with the existing product portfolio and the explanation of the product life cycle is realistic. Strong linkage between objectives and audit is clear and objectives are clearly SMART. Targeting of the new market segment and positioning of the new product is well explained. Good argumentation for the choice of market segment. It is based on the detailed market analysis. The product description is somewhat detailed, fits with the existing product portfolio and the explanation of the product life cycle is fairly realistic. Linkage between objectives and audit is clear and objectives are SMART. Targeting of the new market segment and positioning of the new product is explained. Argumentation for the choice of market segment is somewhat based on the market analysis but links could be stronger. The product description is not detailed, its fit with the existing product portfolio is questionable and the explanation of the product life cycle is somewhat realistic. Weak linkage between objectives and audit is and objectives are somewhat SMART Targeting of the new market segment and positioning of the new product is somewhat explained.
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