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media outlets in their movies and other media networks to advertise their theme parks and cruise lines to the general consumer. Disney's brand sharing has allowed them to have characters such as Mickey Mouse and Pirates of the Caribbean involved in their theme parks. This can also be
done with their new addition of Marvel into the company allowing them to grow their theme parks and add new rides and shows in order to keep their product fresh in the eyes of consumers.What is your assessment of Walt Disney Company’s financial and operating performancein fiscal years 2010-2011? What is your assessment of the relative contribution of theDisney SBUs to the financial strength of Disney, based on the 2011 fiscal year financialdata?Between 2010 and 2011 Disney managed to rise almost $3 billion in total revenue. This shows that as a company they are continuing to grow and keeping pace if not exceeding previousgrowth years within the company. I believe that the SBU of Disney has contributed greatly to thecompany's rise in revenue. They continue to focus on providing entertainment to consumers