Which of the following are potential resources salespeople may use to increase

Which of the following are potential resources

This preview shows page 6 - 9 out of 17 pages.

28.Which of the following are potential resources salespeople may use to increase their market and customer knowledge base?a.Newspapersb.World Wide Webc.Trade magazinesd.Trade associationse.All of the above are potential resourcesANS:EPTS:1DIF:EasyREF:p. 42-43OBJ:429.Which of the following most accurately reflects buyers’ information needs?
Background image
30.In order to better understand their own product's position in the market place, salespeople need:31.In order for salespeople to be able to deliver complete comparativeproduct information in sales presentations they must possess:32.Which of the following types of knowledge is probably least likely to contribute to a salesperson's expertise?a.Product knowledgeb.Competitor knowledgec.Customer knowledged.Service knowledgee.General historical knowledgeANS:EPTS:1DIF:MediumREF:pgs. 38-43OBJ:433.Technology is providing faster and more efficient ways for salespeople to communicate with their customers. With respect to communication with their customers, whenever possible, salespeople should:
Background image
34.Which of the following types of communications technology sometimes backfires on sales organizations by actually frustrating their customers?
Background image
Image of page 9

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture