{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MKTG 390 Part 1

A wide array of clothes that are primarily targeted

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
a wide array of clothes that are primarily targeted to be worn while doing some form of physical activity. It seems through simple observation that if a major athletic brand elects to have sole sponsorship of a University, it will allow for the brand to capture the loyalty of the students towards purchasing their brands athletic apparel. It leaves major athletic brands deciding if sponsoring the University and absorbing the costs leads to obtaining a large quantity of brand loyal consumers. Through our research, we would like to discover if a University’s athletic brand sponsor creates brand loyalty to the students attending the school and if outside athletic brand sponsors can hold consumer loyalty on a foreign brand’s campus. We would like to discover if athletic brand sponsorship is the leading factor to UO student’s purchasing their athletic gear of their choice. We would need to research outside factors besides brand loyalty such as where they purchase their gear and their preference in gear prior to attending the University of Oregon. We would also need to research independent factors of different brands including their preference in style, performance, comfort and price of each brand’s respected athletic apparel. 1.2
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 2

a wide array of clothes that are primarily targeted to be...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online