A wide array of clothes that are primarily targeted

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a wide array of clothes that are primarily targeted to be worn while doing some form of physical activity. It seems through simple observation that if a major athletic brand elects to have sole sponsorship of a University, it will allow for the brand to capture the loyalty of the students towards purchasing their brands athletic apparel. It leaves major athletic brands deciding if sponsoring the University and absorbing the costs leads to obtaining a large quantity of brand loyal consumers. Through our research, we would like to discover if a University’s athletic brand sponsor creates brand loyalty to the students attending the school and if outside athletic brand sponsors can hold consumer loyalty on a foreign brand’s campus. We would like to discover if athletic brand sponsorship is the leading factor to UO student’s purchasing their athletic gear of their choice. We would need to research outside factors besides brand loyalty such as where they purchase their gear and their preference in gear prior to attending the University of Oregon. We would also need to research independent factors of different brands including their preference in style, performance, comfort and price of each brand’s respected athletic apparel.
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