Direct Marketing - When customers sign up their email, we will email them advertisements, promotions, offers… Digital Marketing Social Media and YouTube TO ASSIST YOU WITH EACH TOOL: Advertising : Any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor.
Direct Marketing : A promotion alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet. Integrated Marketing Communications (IMC) : The concept of designing marketing communications programs that coordinates all promotional activities—advertising, personal selling, sales promotion, public relations, and direct marketing—to provide a consistent message across all audiences. Personal Selling : The two-way flow of communication between a buyer and seller, designed to influence a person’s or group’s purchase decision, usually in face-to-face communication between the sender and receiver. Public Relations : A form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services. Sales Promotion : A short-term inducement of value offered to arouse interest in buying a good or service.