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Add Question Here Question 236 Multiple Choice 0 points Modify Remove Question Which of the following would encourage attitude change?
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Answer Convey the message simply without a lot of boring statistics. If the audience is poorly informed, make sure to present both sides of the argument. Appeal to the fears or anxiety of the audience. Let the audience determine what conclusions should be gained from your message. Add Question Here Question 237 Multiple Choice 0 points Modify Remove Question Research suggests that attitude change is encouraged when the message Answer appeals to emotions, especially fear or anxiety. provides a clear course of action that, if followed, will produce the desired results. is repeated as frequently as possible. is characterized by all of these. Add Question Here Question 238 Multiple Choice 0 points Modify Remove Question Research suggests that if you wish to persuade an audience, both sides of the argument should Answer be presented only to a poorly informed audience. be presented only to a well-informed audience. always be presented to every audience. never be presented to an audience. Add Question Here Question 239 Multiple Choice 0 points Modify Remove Question Research suggests that if you wish to persuade an audience, only one side of the argument should Answer be presented to a poorly informed audience. be presented to a well-informed audience. be presented to every audience. never be presented to an audience. Add Question Here Question 240 Multiple Choice 0 points Modify Remove Question When both sides of an argument are presented to a well-informed audience, attitude change Answer rarely occurs. tends to be encouraged. tends to be discouraged. cannot be predicted. Add Question Here Question 241 Multiple Choice 0 points Modify Remove Question If the persuader appears to have nothing to gain if the audience accepts his or her message, then attitude change Answer is encouraged. is discouraged. rarely occurs. becomes more difficult. Add Question Here Question 242 Multiple Choice 0 points Modify Remove Question If a politician wants to create favorable public attitudes concerning a controversial issue that he or she supports, the politician should Answer make an appeal to the public's intellect rather than to its emotions. present multiple courses of action that would be beneficial. back up his or her messages with facts and statistics. do none of these. Add Question Here Question 243 Multiple Choice 0 points Modify Remove Question On a television commercial several teenagers are supposedly captured on a hidden camera spontaneously talking about "how good" a new movie is. The use of the hidden camera illustrates which condition under which persuasion occurs? Answer the presentation of both sides of the argument the appeal to the emotions the appearance of having nothing to gain the use of group membership Add Question Here Question 244 Multiple Choice 0 points Modify Remove Question Which of the following would NOT help to facilitate attitude change? Answer The persuader explains what he will gain if the audience accepts the message.
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