Out of 10 true or false a record can contain only

Question 6
Points: 10 out of 10
True or false? A record can contain only character data—
letters, numbers, or special symbols.
 True
 False
Question 7
Points: 10 out of 10
What is the software called that allows the user to create,
access, and manage a database?
Question 8
Points: 10 out of 10

A savvy hacker uses a poorly secured vendor's website to
obtain all the information needed to access the main database
of a large chain store, including the store's database
password. Which threat best describes this database breach?
Question 9
Points: 10 out of 10
You are annoyed by receiving identical marketing messages
from an online shopping site you have used. If the company
wishes to maintain a good relationship with you, which of the
following CRM components needs to be addressed to improve
customer satisfaction?
Question 10
Points: 10 out of 10
If Company B reaches out with ads sent to customers of
Company A, the CRM tool used here is
. acquisition of new
customers
Question 11
Points: 10 out of 10

Which of the following would be an example of a loss of record
confidentiality in a database?
 Your credit card company issued you a new card
when your old one was about to expire.
 Your favorite online shopping site suddenly
begins displaying a different mailing address than
the one you use. You know you have not made any
changes to your account profile.
 You make all your personal information on the
Facebook site "public" and available to everyone.
 Although you clicked the option to "Do not
share information with any other companies or
sites" on an online bookstore's website, you are
getting unsolicited e-mail messages from some of
the companies that post ads on that site.
Question 12
Part 1 : 10 out of 10
Part 2 : 10 out of 10
Part 3 : 10 out of 10
Part 4 : 10 out of 10
Points: 40 out of 40
Are the following examples of social media viral marketing?
Indicate your response by selecting yes or no for each
example.
A company with an easily recognized product brand has a
Facebook page where fans of the product can “Friend” or
“Like” the page and post comments.
NO

Each time a user sends a message via Twitter, another
message is attached to the end advertising the availability of
that tool.
YES
When you sign onto your favorite social networking website,
you get messages from friends who have seen a television
show they thought was a “must see!”
NO
When you sign on to your favorite social media website, a
number of sponsored ads appear on your home page.