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Question 6Points: 10 out of 10True or false? A record can contain only character data—letters, numbers, or special symbols.TrueFalseQuestion 7Points: 10 out of 10What is the software called that allows the user to create, access, and manage a database?Question 8Points: 10 out of 10
A savvy hacker uses a poorly secured vendor's website to obtain all the information needed to access the main database of a large chain store, including the store's database password. Which threat best describes this database breach?Question 9Points: 10 out of 10You are annoyed by receiving identical marketing messages from an online shopping site you have used. If the company wishes to maintain a good relationship with you, which of the following CRM components needs to be addressed to improve customer satisfaction?Question 10Points: 10 out of 10If Company B reaches out with ads sent to customers of Company A, the CRM tool used here is . acquisition of new customersQuestion 11Points: 10 out of 10
Which of the following would be an example of a loss of recordconfidentialityin a database?Your credit card company issued you a new card when your old one was about to expire.Your favorite online shopping site suddenly begins displaying a different mailing address than the one you use. You know you have not made any changes to your account profile.You make all your personal information on the Facebook site "public" and available to everyone.Although you clicked the option to "Do not share information with any other companies or sites" on an online bookstore's website, you are getting unsolicited e-mail messages from some of the companies that post ads on that site.Question 12Part 1: 10 out of 10Part 2: 10 out of 10Part 3: 10 out of 10Part 4: 10 out of 10Points: 40 out of 40Are the following examples of social media viral marketing? Indicate your response by selecting yes or no for each example.A company with an easily recognized product brand has a Facebook page where fans of the product can “Friend” or “Like” the page and post comments.NO
Each time a user sends a message via Twitter, another message is attached to the end advertising the availability of that tool.YESWhen you sign onto your favorite social networking website, you get messages from friends who have seen a television show they thought was a “must see!”NOWhen you sign on to your favorite social media website, a number of sponsored ads appear on your home page.
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Relational model, Social network service, relation