Prepare small paragraphs avoid superfluous

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= Prepare small paragraphs. = Avoid superfluous expressions. = Avoid uncommon words. = Avoid jargon and the use of initials. = Check the spelling of people and place names. = Type on one side in double spacing and leave a good margin. = Better give, one page 25lines write up. = Check the appearance of the information and make it attractive. = Put the date & time and mention contact person and telephone number for clarifications if needed. 5.2. WHILE HANDLING PRESS QUESTIONS = Confidence = Ability to think and react on questions instantly = Tact = Authority = Crisis management skill 5.3. TEN PRINCIPLES FOR TV MEDIA 1. The picture should tell the story. Forget every other point and remember this one, and you will be ahead of the game. Too often when people
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2. Look for a visual symbol. 3. Grab the viewer’s attention. 4. Be single-minded. 5. Register the name of your product. 6. People are interested in people. 7. Show a payoff. 8. Reflect your brand personality. 9. Less is more. 10. Build campaigns. How to read a storyboard? The challenge is to look at a piece of paper with tiny illustrations and a few words and be able to visualise an involving, dramatic piece of film. A commercial is presented in the form of a “storyboard” that pictures the main action of the commercial and describes what the viewer will see (the video) and hear (the audio). It will generally include some technical terms, only a few of which you must know. Casting and special effects are particularly hard to visualise. It helps to show clips from television shows or movies to suggest the kind of actors or actresses wanted or to demonstrate unusual production techniques. The larger issue is what to look for in a storyboard. 5.4. COPING WITH BAD PUBLICITY: OR When "ADVERSE IMAGE " is projected about the Organisation: = Be prepare with factual information
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1) What are you clarify about? 2) Why are you write/clarify about particular event? 3) What is this event? 4) When did it happen? 5) Where? 6) What form (how)? 7) Whether supporting documents are available? (Statistics / Data, Visuals (Photo / Video etc.) While handling press five F's are F AST F ACTUAL F RANK F AIR F RIENDLY Courtesy: Pg.No.435, Effective Public Relations 6 th Edition, Scott M.Cutlip, Allen H.Center, Glen M. Brooms
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Learning Objectives: After reading this chapter you will be able to identify their weakness and strength with reference to the skills required for the efficient Public Relations Officer
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CONTENTS 6.1. PROFILE OF PUBLIC RELATIONS OFFICER 6.2. WORK ASSIGNMENTS OF PUBLIC RELATIONS 6.3. REQUIREMENTS FOR SUCCESS 6.4. CANTOR'S TRAITS FOR SUCCESS
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6.1. PROFILE OF PUBLIC RELATIONS OFFICER 1. Help with the public relations aspects of decisions. 2. Skill in articulating principles and in enlarging understanding of the organisation. 3. Loyalty.
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