Christian Karasiewicz is an award winning social media marketing pro He is also

Christian karasiewicz is an award winning social

This preview shows page 58 - 61 out of 127 pages.

Christian Karasiewicz is an award winning social media marketing pro. He is also the founder of Social Chefs, an online social media course that teaches tactics on implementing the best strategies for growing an online business. Finding partnership opportunities outside the industry will be extremely beneficial for Classic Gentleman. Classic Gentleman is in a saturated space, there is an analysis of some of their major competitors beginning in page 61 of the report, any way to differentiate themselves from competitors is a plus especially if it is in spaces where competitors have not begun to explore. Networking Groups are a major source of business in California and the United States as a whole, they are in a perfect location to be able to join a variety of these networking events. Pairing up with local influencers will also help spread and solidify the brand, as noted earlier many of these authors are experts in their respective fields and can help the client not only choose the right influencer for their company but also how to better equip the company with a great social media campaign. Podcasts 57
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There is a variety of podcasts about the bar and alcohol industry, many of whom are located in Southern California. These podcasts are a useful way for the client to achieve more knowledge about the industry and offer a potential venue of advertisement if the client manages to get involved with a show. Some of the podcasts that the consulting team has examined include: The Mixology Talk Podcast The Steve Schneider Show The Speakeasy These podcasts range in topics with The Mixology Talk Podcast giving a large overview of what it means to be a bartender and what are other steps to increase revenue as one. The Speakeasy is a podcast by Damon Boelte and Sother Teague where they mainly speak about classic drinks. The Steve Schneider Show is done by the star of “Hey Bartender”, Steve Schneider talks about his life and his favorite drinks. Contact Opportunities The consulting team will ran a list of potential restaurants by the clients in an effort to obtain permission to contact them regarding potential partnership opportunities. Opportunities developed between alcohol companies and catering services The consulting team is researching for local alcohol companies partnering with small catering business. The reason for this is to find potential ideas for partnerships that can apply to the client. The consulting team contacted the restaurant Shortyz, located in Fullerton, to gauge at their potential interest in partnering with classic gentleman. This restaurant was contacted 58
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because it is a breakfast location and it would close by 3 pm. The partnership with this restaurant could result in Classic Gentleman having a place to host events, and Shortyz an opportunity to be introduced to a different clientele. The restaurant was not receptive of the idea, and stated that at the moment they are not looking to partner with another company.
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  • Spring '17
  • Trisha Miller
  • Accounting software, Comparison of accounting software, Classic Gentleman

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