Comcast. Since its introduction, the company is said to have more than 31 million subscribers in the US. Most consumer are said to prefer viewing Television content online due to various reasons. The viewing is convenience, lacks commercial ads, popular practice of binge watching and prices are lower compared to that of cable streaming. All these factors have a significant negative impact to Comcast revenues on both cable streaming and broadcast services.Comcast also faces challenges in reducing expenses for delivering cable services including the cost of programming and infrastructure. Notably, the programming costs amounted to over $9B which indicates 44% of generated cable revenues. Between years 2006 to 2014 the cost of programming has grew by significantly 9.3% annual rate. During the same period, the subscription revenues grew by 4.9% annual rate. As an internet service provider, Comcast competes with several other cable providers such as satellite companies as well as telecommunications companies like AT&T and Verizon in a market estimated to generate $223 billion. Also the entrants of giant tech like Google poses competition threat to the company. Google has introduced its cable service known as Google Fiber offers a speed nearly 100 times faster than the fastest available broadband. In this case, Google is seen as major force that can considerably compete with Comcast. These are major problems strategies that faces the Comcast.