8) The CEO, president, and top executive officers are responsible for ________ in the strategic plan. A) operational planning B) developing the details of the pricing strategy C) designing ad campaigns D) defining the firm's purpose E) determining employee benefits Answer: DDifficulty: ModerateLO: 3.1: Explain business planning and its three levelsAACSB: Interpersonal relations and teamwork
9) SBU stands for ________. 10) Strategic planning for a large firm such as Disney with several SBUs probably occurs ________. 11) Areas of business within a firm that are distinct enough to have their own missions, business objectives, resources, managers, and competitors are referred to as ________. 12) Market planning is a type of ________. A) day-to-day planningB) financial planningC) strategic planningD) independent planningE) functional planning Answer: EDifficulty: Moderate LO: 3.1: Explain business planning and its three levels
13) Which of the following is true about functional planning? 14) Vice presidents of large companies are typically in charge of ________ planning.
You've reached the end of your free preview.
Want to read all 38 pages?
- Summer '17
- Prof Farshad Salman