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Reproduction imitate the behavior motivation social

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reproduction (imitate the behavior), motivation (social reward or reinforcement to  encourage being aggressive) Agenda setting:  idea that the mass media decides what is going to be the major topics of  discussion for society; doesn’t tell us what to think but what to think about The cultivation effect:  heaving viewing of television makes people think the real world  is like the way the television portrays it Spiral of Silence:  links mass media, social psychology, and the formation of public  opinion; those who believe their views on controversial topics are in the minimum favor,  then they will become silent, not speak their mind, for fear of social exclusion Textual analysis:  highlights the close reading and interpretation of the media and its  messages Audience Studies:  reader response research Political economy studies:  examines connections between political economy, political  power, and how the power is being used; media ownership; work best when combined  with textual analysis and audience studies  The public Sphere:  space for critical public debate; an open communication system  there can be democratically functioning society but you should also be aware of how the  media can manipulate your thoughts and opinions Communication as a Circle:  communication is transferred to the community;  everything that defines our culture is a form of symbolic communication
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Case Study: What to Do about Television Violence
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