Behavioral segmentation is a marketing strategy based on actual consumer buying

Behavioral segmentation is a marketing strategy based

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Behavioral segmentation is a marketing strategy based on actual consumer buying behavior. It divides the market into groups of customers according to their knowledge of, attitude towards, use of or response to a product. Benefit segmentation is dividing your market based upon the perceived value, benefit, or advantage consumers perceive that they receive from a product or service. You can segment the market based upon quality, performance, customer service, special features, or other benefits Psychographic segmentation is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. These characteristics may be observable or not. Ethics- doing the right thing, giving back to community Marketing research- politicians use research to see who makes up voting public Offshoring/ outsourcing- manufacturing Direct marketing- mobile marketing using devices 4 P’s- product= create value, price=capture value, place= delivering value , p romotion= communicating value. Value driven firms- measure benefits customers perceive
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